PR&Media Manager
... 2 direct reports in local PR & Media team; Building collaborative and long term relationships with contracted Media and PR agency, it’s teams and management. ...
PR & Media Manager
Қала :
Казахстан, Алматы
Компания :
АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan)
Жалақы :
Табылды :
22 days ago
Сипаттама
International beauty company.
Responsibilities:
TEAM
- Building collaborative and supportive relationships with 6 luxury beauty brands separated on different competitive teams;
- Building a strong relationships with HQ department teams based in 3 different Eurozone countries & 6 luxury beauty brands;
- Supporting relationships with CIS Republics teams (Caucasus and Central Asia);
- Managing 2 direct reports in local PR & Media team;
- Building collaborative and long term relationships with contracted Media and PR agency, it’s teams and management.
- Building productive relationships with 4 retailers Marketing and SMM departments.
Media
- Developing strong media strategy (TV, OOH, Digital, Print, Radio, etc.) for brands according to the local needs and global marketing plan and launches;
- Proving all the media proposals from local teams to HQ;
- Preparing and controlling media plan and budget for each brand;
- Preparation of the advertising modules and adaptation;
- Controlling and co-managing the all media campaigns with the agency;
- Documents control;
- Control of annual placement reports from the agency;
- Updating the Media reports on presence of the brands and monitoring of the competitors’ activities on the market;
- Monitoring of all the competitors’ activities in all the media channels;
- Strict adherence to guidelines;
- Supporting media agency requests.
PR
- Developing strong PR strategy for brands according to the local needs and global marketing plan and launches;
- Search of the opinion leaders (influencers, bloggers) and active cooperation with them, their content’s analysis, development of the joint advertising/storytelling campaigns on the regular basis;
- Organizing bloggers seedings;
- Full PR event organization leadership from tender to post-project HQ report
- Full photo and video shootings leadership from tender to post-project HQ report
- Collaboration with local fashion and beauty stars withing special projects
- Regular and timely provision of necessary information on new products through the distribution of press releases;
- Proofreading and correction of PR materials;
- Regular and timely provision of pre-series of new products and control over the placement and quality of information about new products;
- Conducting a PR report on the placement of brands and monitoring the activities of competitors;
- Calculation of costs and effectiveness of PR projects;
- Communication with the agencies and partners: writing briefs, adapting and developing the necessary materials;
- Media and PR crisis management.
SMM
- Management of the communication plan for the social networks of the retailers, development of the materials and control of the partners’ activities in social media.
OFFICE TEAM
- Active support in organizing office team buildings, parties and retailers conferences.
Requirements:
- Marketing degree preferable.
- 3+ years of successful experience on Marketing/Digital dept within International company;
- 2+ years of Media agency with international brands experience preferable;
- Deep understanding both of ATL and BTL;
- Strong media planning & budgeting skills.
- Events leadership experience and portfolio;
- Deep understanding of Digital and OOH placements, including Instagram, YouTube and TikTok;
- Experience on working with KZ bloggers and USC;
- Knowledge of Kz Media and Digital market and its trends;
- Networking base in Media and PR sphere in Kazakhstan market;
- Positive personal reputation on the market;
- Strong analytical and communication skills;
- Ability to work with strict guidelines and HQ restrictions;
- Ability to balance between priorities and burning deadlines of many teams at the same time;
- English at minimum Upper-Intermediate level;
- Excellent in Excel and PowerPoint;
- Experience with beauty and luxury brands will be a plus.
- Driven for result and proactive.
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