Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Brand Manager - Kazakhstan

About the role

Brand manager is going to lead OTC brands, responsible for full E2E activation, understanding consumer & customer insights, what drives brand awareness, penetration and consumption. Brand manager will report to Marketing manager and work closely with Customer marketing & Commercial team to deliver results. Brand manager will be the owner of local brand strategy & positioning, guiding and supporting key stakeholders with needed information.

Role Responsibilities:

• Develop and implement local short and long term marketing strategies in line with regional priorities, involving cross-functional teams and external clients
• Manage marketing budget under supervision of Marketing manager and ensure its efficiency and accuracy
• Constantly monitor market developments, consumption trends, competition analysis, market insights in order to identify new opportunities and anticipate new trends
• Develop, implement and control brand/category activity plans together with customer marketing
• Engaging the organization in the category and brand vision so that all employees are clear on how to implement it in their areas of expertise
• Effective leadership, project management and participation in cross-functional project team work
• Close collaboration with internal Media team & Media agency, analyze and improve media efficacy together with the team
• Create and adapt brand assets to gain brand communication objectives in close collaboration with regional team; approve creative assets with local authority
• NPI leadership from opportunity assessment to the market launch
• Provide brand/category materials to customer marketing & commercial teams, guide them through brand positioning
• Proactive participation in the main commercial cycle to ensure product availability, brand registration, packaging development, forecasting, price review, assessing supply and demand for existing products and new products
• Collaborate with medical and regulatory departments in the context of brand communications, complaints handling, and other aspects related to legal requirements
• Ensure brand pack design, claims and instruction to be in line with global standards & local regulations
• Collaborate with the region's marketing team to drive and ensure maximum effectiveness of brand strategy, deployment of creative brand assets and tools, and maximum adoption of commercial innovations and new products.

Why you?

Basic Qualifications:

• Bachelor degree in Marketing/Business administration/Economics
• Experience in the Brand management of the leading FMCG or OTC companies for at least 4-5 years
• Fluent English, Kazakh language will be a plus
• Team player with strong Analytical thinking, Communicational and Leadership skills
• Ability to work with different type of data, experience in tracking data from IQVIA, Vi-Ortis, Nielsen and others

Preferred Qualifications:

• Results-oriented mindset, demonstrating a can-do attitude
• Ability to lead cross-functional projects and inspire cross-functional teams
• Passion to drive changes, new ideas and challenging status quo
• High organizational and time management skills, ability to prioritize projects properly
• Good level of storytelling, presentation skills

Location – this role is based in: Kazakhstan

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What we offer?

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of working from home, and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

#Li-hybrid