Brand Manager
... confectionery products is looking for Brand Manager. Main Responsibilities: Develop short and ... budget under supervision of Senior Brand manager and ensure its efficiency: planning, ...
Brand manager
Қала :
Казахстан, Алматы
Компания :
Ферреро Казахстан
Жалақы :
Табылды :
4 days ago
Сипаттама
Main Responsibilities:
- Develop short and long term marketing strategies for responsible category based on Company goals & local market situation
- Develop brand communication strategies including creative development, adaptation and full marketing mix.
- Continuously push brand innovation process in short and long terms horizon - new ideas development and international best practices implementation.
- Develop, implement and control brand activity plans, lead the communication with related departments with brand activities planning and execution- coordination of the process & efficiency assessment.
- Manage Marketing budget under supervision of Senior Brand manager and ensure its efficiency: planning, verification with Financial management, updating upon changes & tracking its efficiency.
- Constantly monitor market development, consumption trends, the competitive scenarios, in order to identify new opportunities and anticipate new trends.
- Support Trade Marketing and Category Management teams in brand strategy implementation. Support main trade initiatives in close partnership with KAs team.
- Prepare product projection data to support Sales team in forecasting.
- Coordinate local brand strategy matching with global international brand platform, working together with International Global Category.
Who we are looking for:
- Experience in the Brand Management / Consumer Marketing of the leading FMCG companies for at least 3 years.
- Experience in managing strategy development, brand equity.
- Excellent strategic thinking and analytical skills together with the ability to think conceptually and creatively.
- Team player with strong communicational and leadership skills.
- Ability to work under minimal supervision, targets’ oriented personality.
- Ability to build effective cross-departmental communications, lead the processes and motivate people.
- High energy and passion for winning in highly dynamic and competitive environment.
- Fluent English.
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