Brand Manager
... currently looking for a talented Brand Manager to join our team. What you will work on: Brand Strategy Development: Crafting and executing comprehensive brand strategies that align with our ...
Brand Manager
Қала :
Казахстан, Алматы
Компания :
АНКОР Центральная Азия
Жалақы :
Табылды :
24 days ago
Сипаттама
One of the largest manufacturer of branded chocolate and confectionery products is looking for Brand Manager.
Main Responsibilities:
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Develop short and long term marketing strategies for responsible category based on Company goals & local market situation;
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Develop brand communication strategies including creative development, adaptation and full marketing mix;
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Continuously push brand innovation process in short and long terms horizon - new ideas development and international best practices implementation;
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Develop, implement and control brand activity plans, lead the communication with related departments with brand activities planning and execution- coordination of the process & efficiency assessment;
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Manage Marketing budget under supervision of Senior Brand manager and ensure its efficiency: planning, verification with Financial management, updating upon changes & tracking its efficiency.
Constantly monitor market development, consumption trends, the competitive scenarios, in order to identify new opportunities and anticipate new trends; -
Support Trade Marketing and Category Management teams in brand strategy implementation. Support main trade initiatives in close partnership with KAs team;
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Prepare product projection data to support Sales team in forecasting.
Coordinate local brand strategy matching with global international brand platform, working together with International Global Category.
- Experience in the Brand Management / Consumer Marketing of the leading FMCG companies for at least 3 years;
- Experience in managing strategy development, brand equity;
- Excellent strategic thinking and analytical skills together with the ability to think conceptually and creatively;
- Team player with strong communicational and leadership skills;
- Ability to work under minimal supervision, targets’ oriented personality;
- Ability to build effective cross-departmental communications, lead the processes and motivate people;
- High energy and passion for winning in highly dynamic and competitive environment;
- Fluent English.
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