Manager Brand adidas KAZ & CIS countries
Қала :
, Алматық,
Компания :
Adidas
Жалақы :
Табылды :
9 days ago
Сипаттама
Purpose & Overall Relevance for the Organization:Drive integration and execution of key commercial and brand functions to ensure success of the Brand Set strategy & execution plan for brand marketing, local activations & trade zone transformation in Kazakhstan Key Responsibilities: Lead brand marketing initiatives in Kazakhstan, aligned with One EMC brand strategy & vision + Business plan for Kazakhstan defined by Country Manager Develop annual country brand strategy in coordination with EMC cluster brand leadership team & brand teams; including strategy for engaging consumers with hyperlocal media, products, and activations. Establish country-level KPI tracking and reporting mechanisms Coordinate best practice sharing; support activation and product planning across various marketing functions; enable / support country level MWB planning and tracking Drive cross-channel coordination (DTC, Wholesale, Digital) to meet the needs of Brand in the Country Align with the EMC Key Cities team to develop planning and reporting standards Establish and leverage partnerships with local stakeholders, governmental bodies to develop strategy aligned with country vision Support functional leads in managing marketing team on the ground through a dotted-line reporting mechanism Work in close collaboration / full alignment with functional EMC brand teams (i.e. brand activations, Omni, CTC, Digital) to deliver overall plan within the country scale Support country manager with any brand related needs & demands Manage consistent approach to Integrated Distribution Roadmaps (IDR) key/focus cities across EM KPIs: Brand Health KPIs in the country (SOS, Brand Funnel, NPS if applicable) Net sales growth and market share (where available) in Focus Cities Facilitate / enable execution of brand activation events and goals Team Management: Oversee a team of 3-4 people through a dotted line reporting mechanism Key Relationships: EMC brand adidas team / DTC team / WHS team / BD / Digital Team Other Key City teams in EMC Country GM Country channel teams & functions Knowledge, Skills and Abilities: Marketing expert with cross-discipline experience (brand activation, SPOMA, Omni, Digital) Strong execution skills: delivering on time in full marketing initiatives Strong management skills Strong communication skills - with all the counterparts he/she will have to influence and work with (Brand Marketing, Sales, Retail, Finance) Strong country industry knowledge Expert understanding of local country clusters’ consumers, accounts, economic environment, and commercial needs Strategy – ability to provide input to and implement strategy Strong analytic ability and understanding of trade zone concept in key cities Expert understanding of KSA’s market's consumers, accounts, economic environment and commercial needs. Requisite Education and Experience / Minimum Qualifications: 5+ years of cross functional experience in marketing, brand management Bachelor in related field required Previous experience in managing a global matrix organization required Industry experience required We offer: Official employment in accordance with the Labour Code of Kazakhstan Fixed salary + annual bonus Hybrid work schedule (remote format/work from the office) Flexible working hours (from 8-10:00 to 17-19:00) Medical insurance Partial meal compensation 40% discount on company products Corporate development programs (career opportunities in various departments of the company, including relocation to other countries) Join the team of professionals and change the future with us!