Consumer Research Manager

Қала : Казахстан, Алматы
Компания : inDrive
Жалақы :
Табылды : 15 days ago

Сипаттама

We are looking for an experienced Consumer Research Manager EMEA who will join in our office in Almaty!

What are you going to do:

  • Conducting ongoing research projects on brand perception, target audience research, user behavior, etc.
  • Development of marketing research methodology
  • Working closely with the marketing/ brand teams to understand their needs and scope of the study
  • Conducting desk research. Collection, processing, analysis of secondary data
  • Conducting qualitative in-depth interviews with the key stakeholders
  • Collection of external statistical data and metrics, systematization, analysis, etc.
  • Analysis of information about competitors, potential markets, promising segments
  • Preparation of analytical reports, making presentations and workshops on conducted researches

Our wishes:

  • At least 2-3 years of experience in marketing research
  • Experience in conducting qualitative and quantitative research
  • Experience in processing primary survey data, writing final analytical reports with recommendation
  • Experience in conducting in-house online research
  • Good Interpersonal skills and Knowledge of English (B2)
  • Experience in BHT Tracking (brand health), pre-test/post-test advertising, concept testing, U&A Segmentation
  • Experience with statistical packages (SPSS)

We offer:

  • Hybrid work schedule
  • Unlimited opportunities for professional and career growth, regular external and internal training from our partners
  • Relocation package for candidates from other regions
  • Partially or fully paid additional training courses
  • The opportunity to become part of an international team of professionals and nice people who create one of the coolest success stories in the global IT industry

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