Brand Manager OTC Kazakhstan
... E2E activation, understanding consumer & customer insights, what drives brand awareness, penetration and consumption. Brand manager will report to Marketing manager and work closely with Customer ...
DX/Shopper Insights Manager
Қала :
Казахстан, Алматы, проспект Абая, 109В
Компания :
PepsiCo Kazakhstan
Жалақы :
Табылды :
21 days ago
Сипаттама
Responsibilities:
1. Deliver One truth actionable performance tracking on DX/Shopper insights which provides consistent and clear guide to Management on in-store performance overall and in key retailers and opportunities as well as provide direction for solutions development:
- Deliver Situational assessments addressing Key DX Business Questions, strategic and tactical store shelf optimization questions;
- Deliver regular and ad-hoc (issue based) performance reviews of market position, category, competitors, channels and customers performance leveraging Nielsen KAI and retailers’ data available. Provide clear business implications and recommendations to address;
- Flawless day-to-day data management for key data sources including Nielsen, In-store execution tracking, Shelf Price and Promo monitoring, Perfect Store and Image Recognition internal data + external sources available.
2. Lead understanding of shopper attitudes/behaviors and in-store conditions to identify growth opportunities for PepsiCo business:
- Develop shopper understanding by category/channel through designing & executing specific shopper research projects in cooperation with agencies;
- Lead on-going and ad-hoc shopper/ channel/ customer insights research projects;
- Translate in-store shopper research findings into category / customer category development action plans;
- Develop understanding of the different shopper purchase patterns & profiles in the key customers through transaction data analysis (EYC, etc), continuous Shopper data sources (HHP, etc) and specific researches (Loyalty Card programs);
- Provide insights on improving main shelf visibility and display efficiency to boost category purchases;
- Provide insights to fuel assortment and planograms optimization;
- Support CatMan in Activation of Category visions and Strategic Selling stories, their customization for key Customers.
3. Inform strategy development / AOP / Account Planning and WCCE for Organized Trade with Data, Shopper/Category/ Customer opportunities & insights
- Deliver Situational assessments addressing Key Business Questions on Organized Trade channels, ensure full integration of all available external in internal knowledge sources into one compelling story;
- Develop understanding of Retail landscape, build granular shopper insights and analytics for key Customers through designing & executing specific shopper research projects in cooperation with agencies;
- Develop customizable Shopper-centric selling stories and deliver “voice of Shopper” in strategic customer selling stories.
4. Drive return on Insights investment
- Lead education of all functions on DX Insights tools and capabilities;
- Proactively share and drive lift & shift of DX insights findings from other markets / categories;
- Embed focusing efforts on value-adding activities versus data management in everything we do.
Requirements:
- 5+ years of experience in Insights / Analytics / Consumer/Shopper/ Category Management in a leading FMCG company and/or Retailer and/ or Research Agency;
- Education: Bachelor+ degree in economics, sociology, math, marketing or management;
- Knowledge and practical experience with a wide scope of research methodologies and techniques (retail audit data, qual&quant research methodologies etc);
- Ability to frame problems smartly and understand the key decisions/people we must influence;
- Ability to build deep trusting, collaborative relationships and create strong interdependencies;
- Ability to manage agencies/people;
- Proven ability to manage a matrix organization (cross-functional / cross-border), collaborating and influencing, actively seekng the input of others to gain broad alignment to ideas, communicating direction and influencing decision making to move teams towards a common goal;
- Budget management background;
- Fluent English;
- MS Office – advanced user (PowerPoint, Excel);
- Knowledge of statistics is a plus.
Conditions:
- Work in an international company with developed corporate values and standards;
- Official registration in the company's staff;
- Close cooperation with PepsiCo's global business sector;
- Stable salary, annual salary increase based on the results of work;
- Extended social package: VMI, life insurance, cellular communication;
- The possibility of development within the company.
Applying to a vacancy in the PepsiCo group of companies, I consent to the use of my personal data and resume by the company's employees in the countries of presence, as well as to the cross-border transfer of data to the Skillaz LLC in Russian Federation.
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