Marketing Manager
... plus Proven experience as a Marketing Manager or similar role, specifically focused on the Kazakhstan market. Strong understanding of marketing principles and practices, preferably in ...
Perfomance marketing manager
Қала :
Казахстан, Алматы, улица Тимирязева, 42к15
Компания :
Okori Central Asia (Окори Сентрал Эйжа)
Жалақы :
Табылды :
15 days ago
Сипаттама
Обязанности:
- Активное участие в разработке и внедрении перформанс стратегии для клиентов, формирование бенчмарков на основании исторических данных или экспертизе
- Запуск, настройка, ведение и оптимизация цифровых рекламных кампаний в Google Ads, Яндекс Директ, Facebook Ads, DV360, myTarget, VK Business, Apple Search Ads
- Настройка базовых целей в Google Tag Manager, мониторинг и анализ результатов с помощью аналитических инструментов Google Analytics, Яндекс Метрика, Adjust, Appsflyer
- Улучшить расширение аудитории и пожизненную ценность клиента (LTV) с целью снижения затрат на привлечение.
- Оценка и контроль целевых метрик – CPC, CTR, VTR, CR, CPA, CPL, ROAS, ROMI, показатель качества, статистика аукционов.
- Контроль своевременного запуска, уровня затрат, работоспособности и рентабельности рекламных кабинетов
- Формирование и тест гипотез для улучшения эффективности рекламных кампаний, а также ведение отчета с идеями, препятствиями и областями возможностей
- Peer-review и вычитка рекламных кампаний запущенных внутри отдела с целью достижения максимального качества объявлений
- Активное участие в разработке и развитии внутренних бизнес процессов
- Подготовка отчетности о проделанной работе, достигнутых показателях, формировании конкурентных отчетов.
- Опыт работы с e-comerce проектами;
- Уверенные знания кабинетов Google Ads, Yandex Директ, DV360; Fb Ads, Tik Tok Ads, my Target, Google Analytics;
- Работа с торговыми кампаниями и продвижением приложений;
- Построение гипотиз на основе Post-click аналитики.
- Официальное устройство в международной компании;
- Есть возможность гибридного графика;
- Интересные е-ком проекты;
- Martech инструменты;
- Работа на ROAS и Кейсами;
- Конкурентная ЗП с выплатами 2 раза в месяц.
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