Brand Manager
... currently looking for a talented Brand Manager to join our team. What you will work on: Brand Strategy Development: Crafting and executing comprehensive brand strategies that align with our ...
Brand Manager
Қала :
, Almaty,
Компания :
Red Bull
Жалақы :
Табылды :
a month ago
Сипаттама
The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Works closely with the Marketing Manager to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans. Moreover and with focus on the younger segment of the target group, monitors the consumer’s perception about brand and products in social mediaTrains and supports marketing peers as well as on/off premise and trade marketing with their projectsSupports the Marketing Manager conducting impromptu brand trainingCollaborates & ensures synergy on any trade/marketing initiativesBuilds and provides training on new cross-functional tools, such as sales/marketing programs or trademarketingWorks closely with the Marketing Manager, regional team and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insightsContinually re-applies successful modelsInstigates and participates in creative sessions to develop tactics and assesses best practice case studiesCreates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functionsDevelops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices in to consideration and with the right level of digital and social media integrationWorks closely with the Digital Manager to amplify the impact of advertising on own, earned and paid media channelsControls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative outputManages the media agency with prudence, to ensure a best possible value-for-money advertising planAnnually reviews media planning and buying with the agency and internationalLeads and manages solid product launches together with sales, finance and other marketing functions and acts as the key contact for Red Bull HQUnderstand swhich packaging solution addresses country-specific needs, as well as leads and manages the launch proposalCollects all learnings to share locally and with International HQSupports the Marketing Manager to develop and implement the annual business planPrepares, together with the Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales teamManages and maintains the agreed budgetAchievement of agreed individual annual objectivesDelivers the brand part of the business planSustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand salienceSuccessful execution of product and packaging launchesBuilds a strong, transparent, trusty partnership and cooperation with management and personnelStrengthens agency service & client/agency relationshipsFMCG brand marketing skills, knowledge and experienceClear understanding of competitor activity and consumer behaviour in a brand and FMCG contextGenerates consumer insights and translates them in to successful brand initiativesImplements the business strategy successfully, while managing associated changes and people processesStrong analytical ability and commercial acumen to understand financial statements and market trendsEffective negotiation and interpersonal skillsHigh standard of integrity with a passion for the brand and commitment to Red Bull valuesAn entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’Ability to focus and follow through on priorities and deliver quality resultsUniversity degreeFluent in written and spoken Russian and EnglishTravel 10-20%Brand ManagerRed BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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