Online Brand Manager (Online Activation)

Қала : Казахстан, Алматы
Компания : Лореаль Казахстан
Жалақы :
Табылды : 3 days ago

Сипаттама

Обязанности:

To conquer online sales channel and establishing winning position of L'Oréal products in given Category (Hair and Skin Care or Make Up) by creating best in class web spaces, maintain always-on eCommerce Activation and comprehensive Online Consumer Care

KPIs:

  • eCommerce sales value, its evolution and weight in total business
  • eMarket value share by Customers and Brands
  • ROI & ROAS

You will be responsible for Category online development and perfect implementation of:

eCommerce Activation (acquiring and converting online traffic)

  • Design and maintain eActivation calendar across Customers and Brands, reflecting Key Selling Periods, product focuses and market specifics
  • Pick most efficient retailers’ tools and placements to achieve sales targets
  • Orchestrating and aligning crossdepartmental eActivation efforts:
    1. price promo with Trade Marketing
    2. off-site traffic commercialization with Marketing
    3. overall customer development with Sales

Online Retail (product pages, brand zones, ad-hoc web spaces)

  • Deploy brilliant product pages & landing pages / web-corners across online channel
  • Constantly track PDP health score: relevance of titles, descriptions, visuals and additional content to Consumer expectations and in-site / off-site searches

Online Consumer Care (ratings & reviews, market protection)

  • Improve Product’s ratings by drive review activity, establish and maintain review processing
  • Implement and maintain digital services, such as Online advisor and Virtual Try On-s
  • Roll out and maintain unauthorized sellers delisting process via legal Agency
Требования:
  • Deep understanding of online shopper behavior, its journey across online touchpoints and process of their activation in various channels (marketplaces, omnichannel retailers, etc)
  • Solid knowledge of web-design, familiarity with principles & structure of online point of sales, its navigation and product prioritization models
  • Mastery in content processing and understanding of its impact to search optimization
  • Relevant experience in Beauty, Digital and eCommerce
  • Ability to maintain efficiency in matrix organization and meet expectations of multiple stakeholders
  • Analytical and data driven mind, excellent project management skills
  • Awareness of CIS market Consumer specifics
Условия:
  • Competitive Salary
  • Potential annual bonus
  • Medical insurance
  • Life insurance
  • Learning & Development
  • Hybrid working
  • Employee Assistance Program

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